Virtual world created in 2020 for a boat brand

What could be more luxurious than owning your own virtual world?

This customer has over thirty dealers all over the world. Each of these dealers owns several of the brand's boats, but none can physically display the entire brand. Often for financial or logistical reasons.

To meet customers' needs, VRD Studio has imagined a virtual reality experience where customers can observe all the brand's boats, at actual size and in a dream setting.

All the dealer needs is a virtual reality headset. The device is already prepared by us and shipped anywhere in the world.

To push customer satisfaction even further, and because we only believe in the most ambitious projects, we pushed our work as far as we could in terms of quality and virtual reality experience. For example, the sales assistant can also enter the experience at the same time as the customer, thanks to a second headset, and accompany him or her in this discovery.

Virtual Reality Configurator Creation

Last but not least, thanks to the configurator, the customer can customize the boat according to its preferences.

All models can be customized. Customer-specific options are available: colors, finishes, engines, etc., and can be viewed in three different environments.

In order to offer complete support, this configurator, initially developed in VR, was adapted to touch screens. The customer chose to install a giant touch screen in its showroom so that customers could enjoy the experience. The idea is to include game codes in marketing tools to boost sales: this is gamification.

We created a unique showroom,

accessible from anywhere in the world.