{"id":594,"date":"2019-07-07T11:45:00","date_gmt":"2019-07-07T09:45:00","guid":{"rendered":"http:\/\/vrd-studio.com\/?p=594"},"modified":"2024-01-02T00:27:57","modified_gmt":"2024-01-01T23:27:57","slug":"design-nautique-3","status":"publish","type":"post","link":"https:\/\/vrd-studio.com\/en\/design-nautique-3\/","title":{"rendered":"CAPECOD - Astra Experience Virtual Reality configurator"},"content":{"rendered":"

The Capecod<\/a> project is a special one for VRD Studio, as we were involved in the design. After the creation phase, we used our expertise to facilitate marketing. To do this, we created a virtual reality configurator experience - Astra<\/a> - enabling customers to customize their sailboat.<\/p>\n\n\n\n

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The customer is immersed in the virtual reality application thanks to his headset. <\/p>\n\n\n\n

He can view different Cape Cod models and choose to configure the one that interests him. <\/p>\n\n\n\n

He can configure the sailboat, which he will visualize in miniature in a hangar or at full size in the water. <\/p>\n\n\n\n

The user has many options at his disposal: upholstery, hull color, sails, teak color ... and many more. <\/p>\n\n\n\n

Once he's made his choice, he can retrieve photos of his configuration, along with the related quotation. <\/p>\n\n\n\n

From our customer's point of view, this answers a logistical problem. It's not possible to stock every conceivable sailboat model, and showing samples of materials isn't as meaningful as customizing an entire boat. <\/p>\n\n\n\n

For the potential buyer, there's a buying path that's different from that of other sailboat brands, and which gives him a designer's role. It's a different experience for them, one that's immersive and innovative. In many cases, this is the first time they have used a virtual reality configurator. <\/p>\n\n\n\n

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Le projet Capecod est particulier pour VRD Studio puisque nous avons particip\u00e9 au design. Apr\u00e8s la phase de cr\u00e9ation, nous avons us\u00e9 de notre expertise pour faciliter la commercialisation. Pour cela, nous avons cr\u00e9\u00e9 une exp\u00e9rience de configurateur en r\u00e9alit\u00e9 virtuelle – Astra – permettant au client de personnaliser son voilier. Le client est plong\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":2387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,7],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-configurator","category-transportation-design"],"yoast_head":"\nCAPECOD - Configurateur en r\u00e9alit\u00e9 virtuelle Astra Exp\u00e9rience - VRD Studio<\/title>\n<meta name=\"description\" content=\"Design du voilier Cape Cod. 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